MEET LEL AND CLAIRE
ARMIDALE, NEW SOUTH WALES
elly b is a small-batch skincare range made in regional Australia. Organic, ethical, nutrient-rich, certified non-toxic, and created by a skin therapist with over 20 years experience. Using high quality 100% Certified Organic and naturally active ingredients – less ingredients but in higher concentrations (only the good stuff!). It’s skincare designed specifically for the varied Australian climate.
WHAT LEL LOVES ABOUT BEING A
I’ve lived in various parts of rural and regional Australia, and I love the community and creativity that exists in the bush. You get to know the local businesses, you share struggles, and there’s something so unique about the lifestyle (having also lived in Australian cities). I love all my clients at my salon, and getting to know them over time. I’m a big advocate of slow aging, and feel country women really master this in simple elegance.