Blueberry Co Bump Book 1.jpg

Blueberry Co



I am so excited you decided to join us on this magical adventure that we like to call memory making. It’s so important to me that I’m able to help other families enjoy time with their kids and family members.


I believe that we only get to live once and that life can change in a heartbeat so enjoying the every day moments is a big part of our WHY at Blueberry Co.


My name is Chloe Watts. I’m the biz mama behind Blueberry Co. I started this business after I have my first child in 2015 and I couldn’t find a Baby Book that suited me and my style…. So I designed my own!


I’m trained as a Landscape Architect and I use my skills in design and illustration to create the most customisable baby memory books and planners on the market. In 2017, as Blueberry Co grew, we decided to take the plunge and move to our dream home by the sea and add to our little family. In August 2017 we had a second baby girl… and let me tell you it’s been a crazy ride. I thought one child was crazy but no. 2 has raised the bar!

bush-based business

One of the best things about having a business now is that we can own and operate amazing businesses, provide the best products and services for our customers and wholesale partners AND we get to live in amazing and remote locations (thanks internet!). I feel so thankful that I get to choose where I live because of my business. I didn’t start my business because I live in the bush, I started my business so I could live in the bush!

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A collective of bush based product businesses with a range of wholesale opportunities for your store.